It is when we love something that we want to protect it. This poignant video speaks to how to really change behavior — by awe and wonder, enhanced by understanding. Love, not loss.
From the video page: “This video presents a new biodiversity message. It challenges communicators to talk about nature in terms that people want to listen to. The IUCN Commission on Education and Communication (CEC) and the CBD Secretariat produced the video in partnership with CEC members in Wildscreen and Futerra.”
Thank you to Keith Wheeler for conceiving this video and stewarding it through its creation.